1 May 2017

Using Addresses as The Gateway to Spatial Customer Analysis


  A person’s address is a fundamental part of their identity, and accurate addresses are one of the most valuable pieces of customer data your organisation can obtain. For the effective delivery of all manner of services, it’s the first piece of information on the road to understanding your customers. The address itself is important, but […]

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14 September 2016

Adding Value to Your Business Intelligence with Geocoded Addresses


The Geocode National Address File, or G-NAF, is a geocoded resource for mapping purposes, and serves as a powerful way to analyse your data. Containing over 13 million Australian address records and geocodes, the G-NAF provides an authoritative source of information for businesses. This data can be used in a number of extraordinary ways – to determine planning for buildings […]

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