2 April 2017

Spring Cleaning your Customer Data


 Spring is well and truly underway, and as the weather warms we have entered the traditional time for cleaning in anticipation of another long summer. It’s not just homeowners who can make the most of the changing seasons, however – businesses should use this time as a reminder of the importance of having clean, accurate […]

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14 December 2016

Improving Service as a Customer Data-Driven Business


Every organisation in Australia and New Zealand deals with data in some capacity. What separates the leading businesses from the followers, however, is how they integrate that data into their operations and workflows. Effective data management can transform the performance of a company, offering insight into customer activities and desires, productivity and efficiency benefits, and […]

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