The devil is in the detail for businesses trying to attract, engage and retain their customers in today’s competitive environment. Smart retailers understand the importance of accurate customer address data from both an operational and a profitability perspective.

Many retail businesses operate over multiple channels that include both physical locations and online platforms like e-commerce websites and social media. While this approach has many benefits in terms of reach; engagement and flexibility; managing the data generated across different platforms can be a challenge.

Operating across multiple channels can mean crucial customer data resides across disparate systems, each with varying levels of accuracy. Consolidating accuracy-verified customer data into one central system will help you avoid the profit-draining problems of lost, misdirected and late deliveries; customer service headaches and re-delivery costs.

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